How to pick a profitable idea when you have too many
A four-filter method for choosing one idea to test for 30 days, built for people who have a dozen ideas and no clear winner.
Category: Camp 1: Pick an Idea
Choose one audience and one problem you can solve. Short lists, real conversations, a clear yes or no.
Your paid-skills inventory: find what people already pay you for
Ten minutes with a notepad can show you the skills you undervalue. Here is the exercise we use to turn experience into a first…
Talk to five customers before you build anything: a script
Five short conversations can save you five months. Here is who to talk to, what to ask and what answers mean "go".