Expedition Log

Our public log of experiments: hours, spend, revenue and lessons.

Expedition log banner

We believe in showing the work. This log records each experiment with real numbers, including the flops. It starts at zero. Want to run your own? Use this method.

Mountain ridge at golden hour with a dotted trail to a flag

Every experiment on ProfitBasecamp gets logged here: what we tried, what it cost, what it earned and what we learned. Figures are self-reported and updated as we go. Wins and flops both count.

Revenue$0.00
Spend$0.00
Profit$0.00
Hours0.0
Profit per hour–
planned Camp 4

Experiment 4: Test demand for a membership

Before building a Base Camp Pass membership, we will measure how many people join the waitlist.

Hours
0.0
Spend
$0.00
Revenue
$0.00

Lesson: Not started yet.

planned Camp 3

Experiment 3: Do honest gear reviews earn anything?

We will add affiliate links to a few gear pages and report any clicks and commissions as they arrive, whatever they turn out to be.

Hours
0.0
Spend
$0.00
Revenue
$0.00

Lesson: Not started yet.

planned Camp 3

Experiment 2: Sell one simple template

Hypothesis: a single, well-explained budget template will sell a few copies to readers who want to track profit. We will record price, hours and sales.

Hours
0.0
Spend
$0.00
Revenue
$0.00

Lesson: Not started yet.

planned Camp 2

Experiment 1: Grow the list with the First Profit Checklist

Hypothesis: if we offer a free one-page checklist to people reading the first-sale guides, a small share will join the weekly email. Success number and stop rule will be written before it starts.

Hours
0.0
Spend
$0.00
Revenue
$0.00

Lesson: Not started yet.

done Camp 1

Launch: ProfitBasecamp goes live

Day zero. The site, the tools and the first guides are published. Revenue so far: $0. This log will record every experiment with real numbers, including the ones that flop.

Hours
0.0
Spend
$0.00
Revenue
$0.00

Lesson: Everything starts at zero. The goal is to learn out loud.